A P&G corporate accelerator for alumni-led CPG startups with proven revenue.
Why this could be a strong fit
A strong fit for seed-stage CPG founders building out of Cincinnati, OH (virtual) who want structured mentorship, capital, and investor introductions.
What you need to qualify
- An early-stage startup aligned with Procter & Gamble's focus (CPG)
- A committed founding team able to participate for the full program duration
- Willingness to participate in person or remotely, per the program format
- Acceptance of the program’s standard investment/equity terms (confirm current terms directly)
How to apply
- 1
Check eligibility
Confirm your startup fits P&G Business Catapult's stage and focus criteria on the official site.
- 2
Submit an application
Apply via P&G Business Catapult's official application channel on its website.
- 3
Screening & interviews
Shortlisted teams are typically invited to interviews or pitch sessions with the program team.
- 4
Join remotely
Accepted teams participate in the program online or in a hybrid format.
Frequently asked
Terms vary by cohort/track. Confirm current equity and funding details when applying.
Funding varies by program/track. This operator emphasizes network access and investor connections over a fixed check.
It's operated by Procter & Gamble, based in Cincinnati, OH (virtual), United States.
CPG