Plug and Play's brand and retail vertical program connecting CPG-tech startups with consumer-goods corporate partners.
Why this could be a strong fit
A strong fit for seed-stage CPG or Retail tech founders building out of Sunnyvale, CA who want structured mentorship, capital, and investor introductions.
What you need to qualify
- An early-stage startup aligned with Plug and Play's focus (CPG, Retail tech)
- A committed founding team able to participate for the full program duration
- Willingness to participate in person or remotely, per the program format
- Acceptance of the program’s standard investment/equity terms (confirm current terms directly)
How to apply
- 1
Check eligibility
Confirm your startup fits Plug and Play Brand and Retail's stage and focus criteria on the official site.
- 2
Submit an application
Apply via Plug and Play Brand and Retail's official application channel on its website.
- 3
Screening & interviews
Shortlisted teams are typically invited to interviews or pitch sessions with the program team.
- 4
Join remotely
Accepted teams participate in the program online or in a hybrid format.
Frequently asked
Terms vary by cohort/track. Confirm current equity and funding details when applying.
Funding varies by program/track. This operator emphasizes network access and investor connections over a fixed check.
It's operated by Plug and Play, based in Sunnyvale, CA, United States.
CPGRetail tech