HubSpot for Startups gives eligible early-stage teams up to 90% off HubSpot’s CRM, marketing, sales, and service software in the first year (with ongoing discounts after), plus onboarding and training. It helps founders stand up go-to-market operations affordably.
Up to 90% off HubSpot’s CRM, marketing, and sales software in year one for startups in a partner program, with onboarding and training included.
Why this could be a strong fit
Best for founders who need a real CRM and marketing engine early without enterprise pricing, especially sales-led B2B startups.
What you need to qualify
- Associated with a HubSpot for Startups partner (VC/accelerator/incubator)
- Have raised up to a defined funding cap (tier-dependent)
- A new HubSpot customer (not on an existing paid plan)
- A company website and go-to-market use case
Eligibility
- Eligible stages
- Pre-seed, Seed
- Countries
- Global (no restriction)
- Referral
- Requires an accelerator / VC referral
How to apply
- 1
Find your partner tier
Confirm your investor/accelerator’s HubSpot partnership and your discount tier.
- 2
Apply through the program
Submit your details on the HubSpot for Startups page.
- 3
Get verified
HubSpot confirms eligibility and applies your discount.
- 4
Onboard
Set up your CRM, pipelines, and marketing with included training.
Frequently asked
Up to 90% off in year one and up to 50% ongoing, depending on your partner tier.
You need an eligible partner association (accelerator, incubator, or VC) and to be under the funding cap.
HubSpot’s Marketing, Sales, Service, CMS, and Operations Hubs.
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