Coca-Cola's no-equity commercialization program spanning Israel, the US, and Mexico.
Why this could be a strong fit
A strong fit for seed-stage Tech or AI founders building out of Tel Aviv / Atlanta, GA / Mexico City who want equity-free support and local ecosystem access.
What you need to qualify
- An early-stage startup aligned with Coca-Cola's focus (Tech, AI, VR)
- A committed founding team able to participate for the full program duration
- Willingness to participate in person or remotely, per the program format
- No equity is required to join. Selection is merit-based
How to apply
- 1
Check eligibility
Confirm your startup fits Coca-Cola The Bridge's stage and focus criteria on the official site.
- 2
Submit an application
Apply via Coca-Cola The Bridge's official application channel on its website.
- 3
Screening & interviews
Shortlisted teams are typically invited to interviews or pitch sessions with the program team.
- 4
Join remotely
Accepted teams participate in the program online or in a hybrid format.
Frequently asked
No, this program is equity-free.
Funding varies by program/track. This operator emphasizes network access and investor connections over a fixed check.
It's operated by Coca-Cola, based in Tel Aviv / Atlanta, GA / Mexico City, United States.
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